Magnets are a nifty way for businesses to advertise their products or services. Not only do they give you more visibility as they are more durable and long-lasting than paper, but they are also better on the environment since they cut down on waste.

Of course, the biggest advantage for the company using fridge magnet business cards is that they have constant visibility in their customers’ homes. The saying “out of sight, out of mind” applies here. A paper business card tucked away into someone’s wallet is going to be much less effective than a magnet that is in plain view.

The refrigerator, however, is one of the biggest appliances in the home, and the items on it are always in sight. The next time someone has a need for the types of products or services that you provide, he or she will see your information posted on their refrigerator, making their decision that much easier.

Although fridge magnet business cards might be a little more costly of an investment initially, they will overall be better for the environment as they will cut down on waste significantly. While people might tend to throw away paper business cards, they are much more likely to use the fridge magnets for a much longer time. They are also much more useful than business cards because they are often used to attach photos, notes, or coupons to the refrigerator.

If you decide to use fridge magnet business cards, there are a couple of approaches you can use when creating your own design. It all depends on your budget. Having the magnet custom-designed and made into a certain shape can cost more, but it is definitely more appealing than a basic rectangular magnet. Also, a larger size might cost more but this will allow you to use more space for text. Using rounded corners is preferable since using angled corners can be surprisingly sharp.

Using fridge magnet business cards for your company might initially cost more than paper business cards; however, they can last much longer than paper. Customers tend to hold on to them longer due to the fact that they are functional, and at the same time you are cutting down on paper waste, making this form of advertising a win-win situation all around.